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Our organization was started in 2007 with the aim of spreading design excellences, not so well known but no less intriguing, in the countries of Eastern Europe, the Baltic countries, and the Balkans.
Initially, I focused on Italian design, but I soon realized that by doing so, I would have overlooked a considerable potential.
Throughout Western Europe excellent new brand were starting up, lead and inspired by talented designers thinking out-of-the-box, musing over consumer trends in a fresh, original, and innovative way.
All along we have been discovering, escorting and driving manufactures specialized in fabrics, wallpapers, furniture, lighting, tableware, and other daily living tools using special crafts and techniques and carefully selected materials.
We curate fairs attendance, trainings, seminars, local events, venues that enable visitors to experience the culture and background of each single brand and share their story-telling.
We truly reward creativity and we do our best to support emerging talents, helping lesser-known brands reach international markets.
A network of local collaborators ensures personalized service and logistical support.
We are curious because curiosity is an integral part of our work, every day we learn something new, from our markets, from our partners, from our customers, from our brands.
All this thanks to the research, selection and care of our portfolio, the service to our partners & customers and the work of our sales team on the field.
As a natural consequence, we gradually welcomed some international brands into our portfolio, which enriched our culture and broadened our horizons.
From the very beginning, I established a sales network made up of local collaborators, native speakers who could assist customers in their mother tongue and offer logistical support for samples, finishes, materials, and other essentials.
Implementing this part of the project was the most complex task, as finding and training collaborators took significant time and effort. Some have fortunately grown with us and have been part of our team for many years.
I am sincerely convinced that we have instilled a lot of good design culture in these regions over the past 17–18 years, from 2007 to 2024, when I am writing this note.
My vocation has always been to give space to lesser-known talents that express a high degree of innovation in the world of design.
Promoting brands that lack commercial appeal requires effort, time, and dedication, and without us, their journey would have been longer and more challenging.
Finally, I extend my gratitude to all our collaborators, partners, and my family—my sons, both involved in the business, and my wife, Luisa, for her unwavering support and advice throughout this journey.
Ready to share their experiences and knowledge acquired with partners, customers and prospects.
Alba s.a.s. di Leonessa A. & C.
Via Cairoli, 49 – 27058 Voghera (PV) – Italy
P. IVA 01697330189
